Welcome to our new image
Heading into the next school year, all six district schools and the central office will be polished with a new look. Using the services of local marketing and advertising agency MB Piland, the board recently approved changes to all of the district’s visual elements and logos to create a more unified presence.
USD 450 District
The overarching symbol to unite the entire district is a torch. According to a promotional video explaining the new images, the torch “symbolizes the ability to serve as a guiding light for others and the ability of education to serve as a beacon of light.” “The torch symbolizes the lighting of a fire – which is what education should be,” Board of Education President Gene Edwards added. The promotional video also encouraged, “May our scholars always remember that lighting the way for others, brightens the path for themselves.”
Shawnee Heights High School and Middle School
The classic Thunderbird will continue on its 41 years path of representing the both the middle school and the high school. The T-bird itself was not changed, only the font and branding guidelines associated with using the image. “When you think of Shawnee Heights, you tend to think of the T-Bird,” school board member Lauren Tice Miller said. “It was important to the committee to make no changes to it...In fact, it was used as the uniting factor for all of the other mascot logos.”
Berryton, Shawnee Heights, Tecumseh North, and Tecumseh South all received redesigned logos that more closely resembled the design of the Thunderbird, keeping their same mascot and colors.
The board also felt that if they were updating the image of the district, it was the right time to update the website as well. The website redesign is expected to make it easier for parents to be able to find information specific to their students. MB Piland is rebuilding the website, but will be guided by the district and IT staff. “It will look much more modern than the current site and will have more and higher quality photographs of students, better functionality and less clutter,” Edwards said. The board approved the branding project on November 7, 2016. The torch and website will be in use after July 1.